Friday, 9 April 2010
EVALUATION-What have you learnt about technologies from the process of constructing this product
We used a number of different types of software to produce our opening sequence some have been challlenging to use but we pulled through and used other alternatives. We used software like I movie to edit Love lockdown. We used the features such as the volume bar to control the volume of the music and the editing tool to control the pitch and echo when wen extracted the sound of Juliet making the phone call. We also used it to editing parts of tghe evaluation. I also used it to create the animated storyboard.
We used Garage band to edit the original theme tune to make it fit our opening credits.
We also used Adobe Photoshop to edit some of our pictures and crop them.
This was a challenge for me because i had never used any of these programmes before but they seemed to get easy with practice. I feel as though although these programmes tested our patience at time we used them effectively to produce a high quality piece of work that i could see myself going to see in the cinema.

We used Garage band to edit the original theme tune to make it fit our opening credits.
We also used Adobe Photoshop to edit some of our pictures and crop them.
This was a challenge for me because i had never used any of these programmes before but they seemed to get easy with practice. I feel as though although these programmes tested our patience at time we used them effectively to produce a high quality piece of work that i could see myself going to see in the cinema.

Thursday, 8 April 2010
EVALUATION-Who would be the audience for your media product
Love Lockdown aims to attract a wide range of people from different ethnic backgrounds.Its main atrget age range should be 15-25. It aims to atrract both males and females and appeal to a universal audience. Here are the examples of the kind of people who may be interested in watching it.
Kelly, aged 17 , lives in Brixton, white female.
Kelly, aged 17 , lives in Brixton, white female.Wednesday, 7 April 2010
EVALUATION- How does the media product represent certain social groups
In the social sciences a group can be defined as two or more humans who interact with one another, accept expectations and obligations as members of the group, and share a common identity. By this definition, society can be viewed as a large group, though most social groups are considerably smaller.
Other types of groups include the following:
Peer group - A peer group is a group with members of approximately the same age, social status, and interests. Generally, people are relatively equal in terms of power when they interact with peers.
Clique - An informal, tight-knit group, often in a High School/College setting, that shares common interests. Most cliques exhibit an established yet shifting power structure.
Club - A club is a group, which usually requires one to apply to become a member. Such clubs may be dedicated to particular activities: sporting clubs, for example.
Gang - A gang is usually an urban group that gathers in a particular area. It is a group of people that often hang around each other. They can be like some clubs, but much less[citation needed] formal.
Mob - A mob is usually a group of people that has taken the law into their own hands. Mobs are usually groups which gather temporarily for a particular reason.
Posse - A posse was initially an American term for a group of citizens that had banded together to enforce the law. However, it can also refer to a street group.
Squad - This is usually a small group, of around 3 to 8 people, who work as a team to accomplish their goals.
In love lockdown we focus on social groups e.g. gangs,cliques in schools and peer groups within urban, wo
rking-class areas.

The character Alicia who is played by Juliet Ayisi in Love Lockdown is similar to the character Alisa who is played by Red Madrell in Adulthood and Kidulthood in the way that they have the same social staus. Alicia is portrayed to be mixed up in gang culture and lives in a working-class urban area which is the same a Alisa in Adulthood. They also have similar characteristics in the way that they both fight for the men and have to deal with the limitations they have to deal with living in the area they do. They also both deal with teenage pregnancy and the effects of gang culture and loved one being incarserated.
Other types of groups include the following:
Peer group - A peer group is a group with members of approximately the same age, social status, and interests. Generally, people are relatively equal in terms of power when they interact with peers.
Clique - An informal, tight-knit group, often in a High School/College setting, that shares common interests. Most cliques exhibit an established yet shifting power structure.
Club - A club is a group, which usually requires one to apply to become a member. Such clubs may be dedicated to particular activities: sporting clubs, for example.
Gang - A gang is usually an urban group that gathers in a particular area. It is a group of people that often hang around each other. They can be like some clubs, but much less[citation needed] formal.
Mob - A mob is usually a group of people that has taken the law into their own hands. Mobs are usually groups which gather temporarily for a particular reason.
Posse - A posse was initially an American term for a group of citizens that had banded together to enforce the law. However, it can also refer to a street group.
Squad - This is usually a small group, of around 3 to 8 people, who work as a team to accomplish their goals.
In love lockdown we focus on social groups e.g. gangs,cliques in schools and peer groups within urban, wo
rking-class areas.
The character Alicia who is played by Juliet Ayisi in Love Lockdown is similar to the character Alisa who is played by Red Madrell in Adulthood and Kidulthood in the way that they have the same social staus. Alicia is portrayed to be mixed up in gang culture and lives in a working-class urban area which is the same a Alisa in Adulthood. They also have similar characteristics in the way that they both fight for the men and have to deal with the limitations they have to deal with living in the area they do. They also both deal with teenage pregnancy and the effects of gang culture and loved one being incarserated.
Tuesday, 6 April 2010
Monday, 5 April 2010
Music
As the exam board strictly prohibits us to use any copyrighted music in our opening sequence we had to choose another piece of music which was not copyrighted which still ,ade the opening sequence effective. We was originally going to used Kanye West number 1 hit Love Lockdown as it is where we got the idea of the name and we thought it would go well with out media piece. We found out it was not allowed so we started to research songs that we could use. We looked on youtube but we couldn't find any music that wasn't copyrighted. We then remembered we had friends who produced beats for their mixtapes and we asked our friend Jerome whether he could make use a beat. We used influences from Kidulthood and Adulthood like the ione used in the running scene and also other peoples mixtapes to formulate out theme song. Nickie was the assigned to remake the theme tune for our openeing credits and our logo. She used software such as fruity loops and I movie on the Mac computers to do so.
Below are some of our previous ideas and our influences.
Kanye West - Love Lockdown
Jstar entertainment- we liked the begiinning of this because it has the sound of jail bars and sirens in it and the beat reflects today's youth culture.
Akon- Locked up
This reflects the prison life and urban life not only in England but in America which may appeal to viewers in other countries.
Below are some of our previous ideas and our influences.
Kanye West - Love Lockdown
Jstar entertainment- we liked the begiinning of this because it has the sound of jail bars and sirens in it and the beat reflects today's youth culture.
Akon- Locked up
This reflects the prison life and urban life not only in England but in America which may appeal to viewers in other countries.
Monday, 1 March 2010
Saul Bass On Titles
We were advised by our Media Studies teacher to watch a documentary on titles by Saul Bass to give us assistance on formulating our credits effectively as this will be another aspect that we will be graded on. Although the video was extremely outdated, Saul Bass still managed to enlighten us to the much thought that must go into the credit process referring to font and symbols.Saul Bass informed us that we must break away from the traditional unattractive titles used for 'popcorn time'. Audiences must be attracted to the film from the very first frame of the film in order to create the necessary climate for the film. As our film is an urban drama, it is also advised that we use a symbol within our credits that can be associated with our film. Handcuffs would be a reasonable symbol as it is assumed that someone may be arrested in our film and Saul Bass repeats that the content of the film still remains a big issue in the credits.Saul Bass mentions that metaphors can also be used in the credits to set a scene for what is to come. The metaphors must be simple and direct eye catchers such as a baby in a prisoners uniform to symbolise the possible consequences of Alicia's aggressive behaviour. She may have her baby in prison.Titles should be long enough to catch the viewers eye and accomodate the film. The font used should also be appropriate to the film, a typewriter font or a cell broken font will be ideal to symbolise the prison aspect of Love Lockdown. This title Love Lockdown will as Saul Bass advises help to establish a prologue for the motion of the film which is the prison sentence for Jermaine which he takes due to his love for Alicia.Finally, Saul Bass advises to use ordinary objects and take them out of the ordinary in order to achieve another understanding of them. For example a baby crawling around in a prisoners overalls in a cell will put an ordinary baby in a strange environment (prison cell) allowing the audience to later understans why this metaphor was in fact used.Saul Bass' documentary allowed us to understand that there is more thought put into the process of Titles that one may think. We must use an appropriate font to connote our film and if required, a reasonable metaphor that establishes the mood and attitude of Love Lockdown.
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